S2 E3 Brainstorming: Best practices for collaborating

1.    Brainstorming doesn’t have to be chaotic. It can be an intentional process. You can structure your brainstorming meeting to be intentional and have purpose.

2.    Create a good environment for collaboration.Have creative spaces, resources, water, snacks and a comfortable room temperature.

3.    There is value in bouncing ideas off of people who do not label themselves as creatives.

4.    Ironically, restrictions can force you to be more creative. Things like a budget, timing, required color schemes, mean youhave to think outside of the box.

5.    As creatives, we sometimes want to blurt out ideas off of the top of our heads. But, if you can let a thought sit or “gel,”it can develop into more.

6.    Some of Joe and Todd’s best brainstorming sessions have started by coming in with an idea or concept, color swatches, orthings that people can build on.

7.    Be willing to acknowledge when ideas are thrown into the ring that yours may not be the best one.

8.    When collaborating, come prepared, respect other people’s ideas, don’t put constraints on ideas, know that different people might have different roles at the collaboration table.

9.    Have a note taker to write everything down.Including feedback from the people present.

10.  Bring props or other items so everyone can touch, feel, and smell – that adds to the collaborative process.

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